Over ten years ago the Ice Bucket Challenge made a huge splash on social media, raising over 115 million dollars for ALS research. Now ten years later, the trend of dumping ice water on your head is back.
The University of South Carolina’s #SpeakYourMIND Ice Bucket Challenge encourages people to change the stigma around mental health. South Carolina University’s MIND (Mental Illness Needs Discussion) club started the trend and explained donations should be made to Active Minds, the largest nonprofit in the U.S. dedicated to mobilizing young adults to transform mental health norms.
The trend encourages people to dump a bucket full of ice water on their head and nominate friends they feel they can “speak their mind to” to donate and continue the conversation.
