Everyone loves popcorn. Americans consume 51 quarts of popcorn per man, woman and child each year, according to The Popcorn Board. Each person’s annual consumption would entirely fill the Empire State Building approximately 17 times!
Those light and crunchy morsels have stood the test of time as a satisfying treat for moviegoers, sports fans, and snack enthusiasts across the United States. While popcorn is a universally loved snack food, there are certain regions where popcorn is a more popular search interest than others.
So, in what state is popcorn the most popular? Here’s the answer, based on Google Trends search data.
Popcorn: A Brief History
Indigenous peoples have enjoyed popcorn for centuries. However, early American colonists learned about popcorn from the Native Americans and popularized it among themselves.
By the mid-19th century, vendors sold popcorn at fairs, circuses, and sporting events. While the Great Depression solidified popped corn’s status as an affordable snack, it wasn’t until the advent of microwave popcorn in the 20th century that it became a pantry staple in American homes and event venues.
Today, U.S. consumers enjoy popcorn in theaters, at home, and countless other venues, further solidifying its title as one of American’s favorite snacks.
Analyzing Popcorn Interest Over Time
Examining Google search interest over time allows curious consumers to understand popcorn’s enduring appeal.
Over the last year, search interest in popcorn across the U.S. rarely dipped below 75 points. However, in the weeks leading up to July 2024, search interest peaked at 100. Such seasonal interest indicates popcorn is a highly sought-after summertime snack.
Regional Preferences: Where Popcorn Pops the Most
Google Trends show searches for popcorn are the most popular in these five states:
Nebraska
Nebraska is the ultimate popcorn state with a perfect interest score of 100. No one picks popcorn like Nebraskans, whether enjoying a bowl during a cozy movie night at home, watching the newest blockbuster at the local cinema, or attending nearby community events and fairs.
Indiana
Popcorn is a go-to snack whether catching a race at Indianapolis Motor Speedway or indulging in a classic movie night. With an interest score of 97, popcorn endures as a staple snack in Hoosier households.
Iowa
Iowa scored 95, snagging third place on the list. Iowans share a solid connection to corn, as most of it is grown there. Corn proximity could explain their fondness for the tasty snack, as homegrown treats add an extra layer of enjoyment to movie nights, school functions, and local festivals.
Illinois
The state of Illinois snags the next spot with a popcorn interest score of 93. Illinois boasts some of the country’s best theaters, sporting events, and concert venues. With their countless entertainment offerings, it’s no wonder why popcorn is so popular with its residents.
Utah
Utah rounds out the top five states with an interest score of 92. Their overwhelming interest in popcorn may come from its cheese compatibility. Cheesy or not, their fondness for enjoying snacks in various settings, from Utah Jazz games to family movie nights, likely drives interest.
Ultimately, Google Trends data reveals interesting insights regarding popcorn popularity in certain states. The Midwest demonstrates a remarkable affinity for popcorn; Midwesterners comprise three of the five leading popcorn-consuming regions.
U.S. states with more events, like sports arenas and other entertainment venues, show more interest in popcorn, likely due to its popularity as a snack at concerts, games, or shows.
However, popcorn’s overall popularity likely derives from its ability to bring people together. The finger food is conducive to socializing and sharing, allowing consumers to connect and communicate while enjoying.
The Versatility of Popcorn
While most Americans agree popcorn is a delightful snack, what has made it an enduring staple in American kitchens?
It’s not just the classic buttered “movie theater” popcorn that appeals to consumers but the snack’s overall versatility. Popular popcorn varieties cater to a wide range of tastes: sweet and salty, savory, spicy, caramel corn, or kettle corn. There’s a flavor for everyone, whether partial to cheesy, candy-coated, or spicy variations.
Additionally, it’s a relatively healthy snack option that hungry Americans can feel good about. Compared to many other salty or sugary alternatives, popcorn is a whole grain that is low in calories and a good source of dietary fiber.
While the Google Trends data sheds light on popcorn popularity state-by-state or how interest in it has evolved, the affection for popcorn extends beyond statistics. There is joy in sharing a bucket of popcorn among loved ones during a favorite film, celebrating a team’s victory, or simply snacking at home. Thus, whether in Nebraska, Illinois, Iowa, Indiana, Utah, or any other location, it’s clear that popcorn remains a beloved American snack food.
