Europeans will drink an average of 10.0 gallons of beer per person in 2024, compared to an estimated 4 gallons worldwide. The combined revenue of at-home and out-of-home beer consumption will reach an estimated $170 billion in 2024 alone. To say alcohol is well integrated into European culture would certainly not be incorrect.
Despite what appears to be a significant amount of alcohol, recent data shows that consumption in Europe declined by 21% between 2000 and 2019. The decline in alcohol consumption aligns with the World Health Organization’s (WHO) efforts to encourage responsible drinking and reduce alcohol-related harm. But that doesn’t take away from the local culture and prevalence of alcohol. Even when taking this into account, Europeans still consume the most beer globally.
Tourists in Europe stroll along the charming streets of cities like Madrid, Prague, and Vienna and responsibly experience centuries of local brewing. If you’re lucky, everyone else will be exploring Italy, giving you your space to enjoy a brew peacefully.
Best European Countries for Beer
A recent study by Danish shipping company Det Forenede Dampskibs-Selskab (DFDS), a prominent European travel expert and ferry operator, unveils unexpected contenders for the title of Europe’s top beer destinations. Forget the legend of Oktoberfest. DFDS relies on a multidimensional approach and considers factors like bar or pub quality, social media hype, beer quality, and price rating, among others.
Madrid, Spain
Madrid is Europe’s top beer hub, with a vibrant brew scene that scores 85 out of 100. Beyond the lively beer culture, it’s important to consider the cost of living in Madrid, which drives relatively low alcohol prices. Here, you can enjoy a refreshing pint without breaking the bank. Domestic draft beers typically cost around $4.20, while imported bottled beers range from $3.00 to $6.00. If you prefer to dine out, a meal for two at a mid-range restaurant might cost around $72.00 for all three courses.
Beer expert and editor of Keg to Differ, Shaun Hill, states, “Just outside of the main city center is a must-visit brewery called Fábrica Maravillas. They offer artisan beers, and you get free nuts with every drink, so you find plenty of locals and tourists. My top choice is their FL IPA.”
Prague, Czech Republic
According to National Geographic, the Czech Republic emerges as a global leader in beer consumption, with each citizen drinking an impressive 48 gallons per year. Known for pioneering iconic beer styles like Pilsner and Budweiser, Czech brewers have mastered the art of crafting delectable bottom-fermenting lagers.
Hill shares, “When you go to Prague, it’s all about the Pilsner. It’s what all the locals drink, and most places only serve this, which you can get either light or dark.” Brewers use local water and premium ingredients such as Moravian barley and Žatec hops to create their exceptional brews.
Today, Czech brewers blend these traditional techniques with creative approaches that craft precise and approachable lagers that showcase their dedication to quality. Czech beer has become a symbol of national pride and a must-try for beer enthusiasts worldwide.
Vienna, Austria
Beer lovers in Vienna are in luck as they can enjoy a variety of famous breweries that represent tradition and distinct flavors at the same time. Some must-visit places include Ottakringer, Vienna’s oldest brewery, and Siebensternbräu, which is known for having a wide variety of craft beers.
Austrian beer has high standards that the government enforces. That means there are very strict rules around the addition of preservatives and artificial flavors. One thing is certain: these standards maintain the high quality of the Austrian beer, which makes it an authentic experience.
The love of beer in Austria knows no bounds. There is even a Beer Party in Austria under the banner of Dominik Wlazny. Their campaigns vary from the proposition to bring public beer fountains to Vienna to improving the public health system. During the last elections, the party got a shocking 8.3% of votes.
Budapest, Hungary
In the case of Budapest, beer enthusiasts have a wide variety of beers that are very affordable. Don’t skip the high-quality beer places like Jónás Craft Beer House and Gravity Brewing. It is the perfect destination for people who love to explore the nightlife or just sample some of the local brews and craft beers.
Events like the Central European Brewers Conference at the Central European University Budapest show how big the brewing community is. It addresses the development of beer communities in American areas like Southern California, Western Oregon, and Central Colorado.
Thessaloniki, Greece
Thessaloniki offers affordable and a wide range of options to visitors. Beer prices in stores start from $1.51 for a 16.9-ounce domestic draught and can be $1.89 for imported 12-ounce bottles. The city offers a vibrant beer scene, like The Hoppy Pub and Bulldogs & the Beast. These places will make sure that whether you’re local or a visitor, you’ll have the best time exploring Thessaloniki’s beer scene.
It doesn’t matter whether you’re a family of four or a solo traveler. Thessaloniki has a lot of cultural and historic sights to offer. You can easily explore the city in the morning, enjoy a local brew during lunch, and continue your explorations afterward. The diversity of the destination makes it one of the most exciting destinations for beer lovers and tourists.
