After months of ads, social media brawls, unsolicited campaign phone calls, and polling models showing near statistical ties, almost one in three Americans (28%) don’t care who wins the election anymore, they just want it to be over.
This was especially true for millennials, as 35% said they just want to put the historic event behind them.
This is according to a survey by Talker Research of 1,000 U.S. adults split by political party, which looked at how the election is impacting Americans’ lives even as votes are being cast and counted.
Results revealed many even admit that their social circles are feeling those effects, as 25% are avoiding certain friends and family members more in the weeks leading up to the election than in previous months.
Once again millennials lead the charge and are twice as likely as baby boomers to dodge their loved ones during this time (34% vs 17%).
One in 10 Americans took things a step further and called out of work on Election Day itself, while others toyed with the idea of taking off the day before (5%) or the day after (4%).
Many are just trying to avoid the chaos altogether (29%) by not seeing their colleagues; though a quarter are trying to cut down on disagreements.
Men are more concerned than women about how the results of the election will be received overall (34% vs 13%), while women don’t want to discuss it with others (20% vs 14%).
Survey methodology:
Talker Research surveyed 1,000 Americans split evenly by political party (400 Democrats, 400 Republicans and 200 Independent/Libertarian/Green Party members; the survey was administered and conducted online by Talker Research between Nov. 1 and Nov. 4, 2024.
We are sourcing from a non-probability frame and the two main sources we use are:
Traditional online access panels — where respondents opt-in to take part in online market research for an incentiveProgrammatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in
Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.
Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.
Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.
Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:
Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speedersOpen ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant textBots: Captcha is enabled on surveys, which allows the research team to identify and disqualify botsDuplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once
It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.
