William “Bill” Post, inventor of the beloved Pop-Tarts breakfast toaster pastries has died at age 96.
Post worked for the Keebler Company when Kellogg’s asked him to invent the now famous breakfast.
According to NBC News reporting on his death, Post began working at the Hekman Biscuit Company, later known as Keebler, in high school and after serving in World War II, he worked his way up the corporate ladder before being approached by Kellogg’s.
Pop-Tarts hit store shelves in 1964 with four original flavors: strawberry, blueberry, brown sugar and cinnamon and apple-currant and the portable pastries have been a breakfast staple and favorite anytime snack ever since.
