As consumers worldwide prioritize personal wellness and self-care, travel plans look a little different. Last month, American Express and the U.S. Travel Association listed solo travel among leading trends. The brand also named “spontaneity” an increasingly popular focal point for travelers.
In an article detailing their meeting, Amex Group President Raymond Joabar says these indulgent plans, while popular among all travelers, particularly resonate with younger generations. “People, especially younger generations, are planning trips on their own without thinking twice about it,” he explains.
With more than three-quarters of millennial and Gen Z respondents (76%) planning a solo excursion this year, American Express compiled trending destinations with young travelers’ goals — flexibility, independence, freedom — in mind.
Who Loves To Travel Solo?
Hostelworld’s 2024 Solo Travel Report says 38% of solo travelers are 18 to 24, with 68% under 31. Women lead the trend, making up 60% of solo travelers, while LGBTQIA+ travelers represent 19%.
College and university students account for 20% of this group. Around 18% travel during academic gaps or between finishing education and starting work.
Solo travelers also have diverse employment statuses: 38% work full-time, while 15% do not work. Another 10% are recent graduates seeking employment, 9% work part-time, and 8% are between grade school and college.
These statistics highlight the youthful and diverse nature of the solo travel community, reflecting broader trends in travel preferences and inclusivity.
Where Do Solo Travelers Love To Travel?
Solo travelers choose Thailand as their top destination, with over 7% booking accommodation in this timeless backpacking haven. Renowned for its rich cultural heritage, Thailand boasts temples, islands, wildlife, palaces, markets, spas, diving, nightlife, and incredible street food — all at an affordable price.
This Southeast Asian gem perfectly suits budget-conscious backpackers, offering diverse experiences that lure solo explorers.
Close behind are Spain (6.5%), Italy (5.4%), Australia (5.4%), Vietnam (4.8%), Indonesia (4.2%), the USA (3.4%), Mexico (3.3%), and Germany (3.3%).
These destinations’ cultural landmarks, vibrant nightlife, and stunning natural landscapes make them ideal for solo adventurers seeking diverse and enriching journeys.
Affordability, Cuisine, Activities Top Travel Priorities
Half of solo travelers prioritize affordability and the low cost of living when choosing their destinations. Food significantly influences their travel decisions, with over 30% influenced by local cuisine.
Weather also plays a crucial role in their choices; almost half of solo travelers consider favorable weather conditions when planning their trips. Interestingly, 40% of solo travelers have no preference for their travel season, indicating flexibility in their plans.
Affordability remains a priority, with 40.7% seeking seasonal discounts or deals on flights and accommodations. Additionally, 39.7% seek destinations that offer a variety of activities, such as surfing, diving, and wildlife experiences.
Solo Travel Fosters Independence, Cultural Connection
Seventy-five percent of solo travelers value the freedom that comes with traveling alone. Half of them are eager to connect with new cultures and people, emphasizing the importance of meaningful connections on their journeys.
Forty-three percent of respondents prioritize meeting and hanging out with new people over compromising with others (26%). The top three reasons for traveling solo include the desire for independence and freedom (75%), the wish to connect with other cultures and people (45%), and the unavailability of family and friends (35%).
“I prefer solo travel because I cherish the freedom it offers,” explains Chantelle Kincy, travel advisor and Flannels or FlipFlops writer. “Some days, I enjoy lounging in bed at the hotel and ordering room service, and I’d feel guilty about that if I were traveling with others who might push me to go out and explore. As an introvert managing anxiety, solo travel encourages me to step outside my comfort zone. I find myself joining tours, dining alone, and navigating transportation and accommodations by myself. In those moments, instead of feeling stressed or uneasy, I feel empowered and strong.”
Top Motivations for Solo Travel in Years To Come
Fifty-five percent of solo travelers are motivated by the chance to see and visit places they’ve never explored before. Additionally, 41.2% seek to uncover new horizons and unexpected experiences.
Other key motivations include the desire for delicious food and culinary experiences (38.2%), the goal of checking off a bucket list or dream destination (32.8%), and the aim of making meaningful connections with locals and experiencing their culture (31.2%).
As solo travel continues to gain popularity, travelers increasingly seek personalized and meaningful experiences. The freedom, flexibility, and opportunities for personal growth that solo adventures offer are becoming more appealing to a diverse range of individuals.
