KENNEWICK, Wash.-Columbia Industries, a local nonprofit that has served individuals with unique abilities in the Tri-Cities for decades unveiled its new brand identity on March 13.
Columbia Industries is now Columbia Ability Alliance.
According to the nonprofit, the decision to rebrand arose from insights gained during the organization’s strategic planning process in 2023.
“All elements of our rebrand place our clients first and we included their voices in the process,” said Michael Novakovich, President and CEO of Columbia Ability Alliance.
Columbia Ability Alliance works to address problems and issues faced by the community, including specialized job training, employment services, vocational food service training, social engagement opportunities, life skills development, and access to foundational support services, according a press release on the new brand identity.
“Much like our new brand, our mission recognizes our clients’ unique abilities,” said Novakovich. “Our mission also speaks to the support we provide to empower our clients and help them achieve personal success.”
According to Columbia Ability Alliance, its resources extend to individuals with developmental or physical disabilities, individuals experiencing housing instability, men and women reentering society after incarceration, veterans, those battling addiction and women escaping domestic violence situations.
